Bluebirds partner with Carling

We are delighted to announce our partnership with Carling, who become Cardiff City FC’s Beer Partner ahead of the 2024/25 season.

Carling belongs to international brewers Molson Coors Beverage Company, whose range of highly regarded beverages will also become available around Cardiff City Stadium as part of the new partnership agreement.

For over two centuries, Molson Coors has been brewing beverages that unites people to celebrate all life’s moments, producing many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond beer.

Thanks to the new partnership, alcoholic beverages including Carling, Madri, Sharp’s Cold River Cider, Carling Black Fruits Cider, Staropramen and Aspall’s will be available at Cardiff City FC matches, beginning with Wednesday evening’s pre-season friendly against Reading!

New additions to the bars around the concourses will not be the only development that supporters at CCS will recognise, however; with enhancing the matchday experience as a principal factor in mind for both the Club and our partners, Carling has updated bars in both concourses and hospitality suites alike with a fresh, new look.

Cardiff City FC’s Head of Commercial, Huw Warren commented: “We are delighted to welcome Carling to the Club. They’ve joined ahead of a landmark season in the Cardiff City’s history, and we’re excited for supporters to benefit from what our newest partner will bring to the matchday experience at CCS. We hope that supporters enjoy the extensive line of products offered on matchdays throughout the upcoming season and beyond, with a taste of what’s to come for those attending on Wednesday evening.”

Molson Coors Beverage Company Carling brand director, Lee Willett said: “As the Official Beer Partner of the Football Association of Wales and the FA Cup Competitions, Carling is proud to be the new beer partner of Cardiff City Football Club, a club with over 125 years of history in the beautiful game and who are committed to supporting their local community. Good luck to all Cardiff City FC teams for the season ahead!"